MAXIMUS
TELEHEALTH / HEALTH TECH
Context Engineering for Content Creation. Laying the foundation to ensure brand consistency and originality with ongoing content creation.
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Years Experience
Building growth systems
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Systems Built
End-to-end implementations
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Avg. Impact
Growth multiplier
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Remote Ready
Global collaboration
Recent Projects
Select initiatives and systems I've built recently.
Client Feedback
What people are saying
Matt built automation systems for us that genuinely changed how our team operates. What set him apart was his judgment about what to automate and what to keep human. He designed workflows where the repetitive work disappeared but creative decisions and quality checks stayed exactly where they belonged. Our team moved faster without losing control of the output.
Brandon Flude
CTO, Fishbowl
Matt took over our organic search program and the impact was immediate. He found technical issues and content gaps our previous agency had missed entirely. The growth trajectory he put in place is still compounding months later.
John Sheldon
CMO, Maximus
Most SEO people I've worked with don't understand content, and most content people don't understand SEO. Matt is fluent in both. He built us a system where organic visibility and editorial quality improved together, not at each other's expense.
Camille Trent
Content Marketing Lead, Auror
I've rarely seen someone with Matt's range. He was as comfortable deep in our website infrastructure and technical stack as he was shaping content strategy and editorial direction. When we were navigating real uncertainty about where to invest and how to prioritize, he made sharp calls that consistently proved right. Most people are strong in one of those areas. Matt brings real depth across all of them.
Darren Krolewski
Co-President & CBDO, MHVillage
Focus Areas
Deep expertise across the growth marketing stack.
Discovery
Organic Search & AI Discovery
Evolving your discoverability strategy for the hybrid traditional and AI-powered search landscape.
Content
Content Strategy & Systems
Data-driven content planning and production systems that identify high-impact opportunities.
Analytics
Web Analytics & Attribution
Comprehensive measurement strategy connecting marketing touchpoints to revenue outcomes.
Conversion
Conversion Optimization
Systematic testing and optimization transforming websites into revenue-generating assets.
Automation
Marketing & Workflow Automation
Strategic process automation and AI tooling to increase output without sacrificing quality.
Systems
Growth Systems Architecture
Building scalable, integrated marketing systems that compound results over time.
Recent Writing
Thoughts on growth systems, strategy, and what's working in 2026.
What Can You Do With Page Signals?
SEO·Feb 22, 2026
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Why Most Content Systems Fail (And How to Build One That Doesn't)
Content Strategy·Feb 15, 2026
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The Case for Boring Marketing Infrastructure
Growth Systems·Jan 22, 2026
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Technical SEO Audits That Actually Drive Traffic
SEO·Jan 10, 2026
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Why Most Attribution Models Are Lying to You
Analytics·Dec 28, 2025
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Let's work together
I'm always open to discussing new projects and opportunities.