Twelve years building growth functions — agency, in-house, consulting. I build alongside teams, not in slide decks. The work is dense; the presentation stays composed.
Avg. organic growth
On engagements I've led
Revenue impact
Aggregate across work
Growth functions
Built or led end-to-end
Typical engagement
Deep, not retainer drift
Laying the foundation to ensure brand consistency and originality with ongoing content creation.
Read the case studyCreating tools and calculators that drive organic acquisition and support conversion optimization.
A programmatic SEO engine that generated thousands of tailored career profiles across roles and transitions.
Designing a personalized recommendation system that matched buyers with relevant manufactured home listings.
Matt built automation systems for us that genuinely changed how our team operates. What set him apart was his judgment about what to automate and what to keep human. He designed workflows where the repetitive work disappeared but creative decisions and quality checks stayed exactly where they belonged. Our team moved faster without losing control of the output.
Matt took over our organic search program and the impact was immediate. He found technical issues and content gaps our previous agency had missed entirely. The growth trajectory he put in place is still compounding months later.
Most SEO people I've worked with don't understand content, and most content people don't understand SEO. Matt is fluent in both. He built us a system where organic visibility and editorial quality improved together, not at each other's expense.
I've rarely seen someone with Matt's range. He was as comfortable deep in our website infrastructure and technical stack as he was shaping content strategy and editorial direction. When we were navigating real uncertainty about where to invest and how to prioritize, he made sharp calls that consistently proved right. Most people are strong in one of those areas. Matt brings real depth across all of them.
Twelve years across the full growth stack. I'm not a generalist who knows a little about each — I'm an operator who's shipped at depth in all of them. Listed in order of where the work currently lives.
Explore consultingEvolving your discoverability strategy for the hybrid traditional and AI-powered search landscape.
Data-driven content planning and production systems that identify high-impact opportunities.
Comprehensive measurement strategy connecting marketing touchpoints to revenue outcomes.
Systematic testing and optimization transforming websites into revenue-generating assets.
Strategic process automation and AI tooling to increase output without sacrificing quality.
Building scalable, integrated marketing systems that compound results over time.
Thoughts on growth systems, strategy, and what's working in 2026.
Consulting engagement, product feedback, a thoughtful question, or just hello. I reply to everything I read.