12 years building growth functions that compound.
I've spent the last decade leading multi-channel acquisition strategy, building scalable systems, and leading teams that grow web traffic, improve conversion quality, and drive measurable results.
I'm not a consultant.
I'm a practitioner.
What makes me valuable is deep experience leading both strategy and execution. I have a technical aptitude most growth leaders lack — I'm a builder at heart. I lead initiatives end-to-end: from research and strategy through creation, implementation, measurement, and iteration.
How I approach growth
Four principles that define my work.
Builder Mentality
I don't just strategize or stay at one altitude — I explore, plan, prototype to expedite conversations, and build. If a picture is worth a thousand words, prototypes are worth ten thousand in growth contexts.
Systems Thinking
Tactics fade, trends fade, playbooks become less effective — but systems endure. I design scalable processes and frameworks that remain effective regardless of algorithm changes or platform shifts.
Experimentation Roots
The only strategy for dealing with uncertainty is through testing. I maintain a continuous test-and-learn approach across channels, ensuring strategies adapt based on data rather than assumptions.
AI-Native Approach
I leverage AI across the full spectrum of growth tasks to enhance speed and efficiency without sacrificing quality. After years of daily practice, I've learned to achieve both productivity and the human touch.
Experience
A decade of building growth systems.
Director of Growth Marketing
Owned the end-to-end multi-channel growth engine across SEO, SEM, Lifecycle, CRO, and Performance Marketing. Scaled organic traffic by +2,400%, Built proprietary content lifecycle systems to streamline production, and managed +$400K/mo in paid media.
Head of Conversion Optimization
Directed the organization’s centralized CRO & experimentation program across web properties generating 200 million visits annually. Managed a $2M+/mo Google Ads budget and owned the analytics and measurement strategy for all major product launches.
Digital Marketing Director
Led B2B2C lifecycle strategy for enterprise clients including Target and Morgan Stanley. Architected gamification-driven onboarding flows that increased enrollment by 28% and integrated automation APIs with BI tools to demonstrate platform ROI.
Senior Digital Strategist
Head of the end-to-end SEO, SEM, and Lifecycle Marketing program for MHVillage and its network of real estate websites accumulating over 28 million visits annually. Built and scaled a home listing recommendation engine for Email & In-App channels.
Head of Digital Marketing
Directed acquisition and retention strategy for the agency’s largest accounts, achieving 100% client retention and a 65% increase in recurring revenue. Mentored a team of growth marketing specialists to optimize multi-channel performance.
What I believe
Lessons learned over a decade of building.
Grit > Talent
Persistence and determination outweigh natural ability in the long run.
There is no substitute for putting in the hours
Mastery comes from deep, focused practice — not shortcuts or hacks.
Demos & Prototypes > Memos & Re-groups
You could have built a prototype in the time spent scheduling another sync.
Systems compound, tactics fade
Build infrastructure that scales rather than chasing one-off wins.
Measure what matters, ignore vanity
Focus on metrics that drive real business outcomes.
Ship fast, iterate faster
Progress beats perfection. Learn from what's live.
Let's work together
I'm always open to discussing new projects and opportunities.