Projects, tools, and artifacts
from the field
A selection of high-impact initiatives, custom tooling, and artifacts from my work in growth.
Recent Projects
High-impact initiatives from recent years.
Context Engineering for Content Creation
PLG: Building Interactive Content Assets
Scaling Occupation-Specific Career Paths
Building a Home Listing Recommendation Engine
“Matt took over our organic search program and the impact was immediate. He found technical issues and content gaps our previous agency had missed entirely. The growth trajectory he put in place is still compounding months later.”
Tools & Systems I've Built
Custom applications and utilities for growth work.
Page Signals
A powerful SEO Chrome extension that brings content extraction, link auditing, image analysis, and live GSC data into a single interface. Built for on-the-fly, individual page audits.
View extension→Rosterr
A job search platform built specifically for growth marketing careers. Curated listings, company insights, and role-specific filters for practitioners.
View Rosterr→Content Intelligence System
A living Supabase database, automated ingestion pipeline, and context assembly layer that maintains real-time intelligence on every page across a website. AI-enriched metadata, GSC and GA4 performance data, entity extraction, cannibalization detection, and pre-built context slices designed to give AI structured, queryable awareness of a full content landscape.
View system→Editorial Content Agent
An end-to-end content generation system that transforms topic ideas into polished, brand-aligned articles, complete with metadata, formatting, and publishing-ready output.
View system→Artifacts & Resources
Coming soonTemplates and frameworks from the toolkit.
Brand Tone of Voice Template
Top 5 Keywords by Page Template
Website Content Inventory
ATF Copywriting Framework
CRO & Experimentation Framework
Blog Content Outline
Let's work together
I'm always open to discussing new projects and opportunities.