Projects, tools, and artifacts
from the field
A selection of high-impact initiatives, custom tooling, and artifacts from my work in growth.
Recent Projects
High-impact initiatives from recent years.
Context Engineering for Content Creation
PLG: Building Interactive Content Assets
Scaling Occupation-Specific Career Paths
Building a Home Listing Recommendation Engine
“Working with Matt transformed how we think about customer acquisition. His ability to connect strategy to execution is rare — he doesn't just advise, he builds.”
Tools I've Built
Custom applications and utilities for growth work.
Page Signals
An SEO Chrome extension that surfaces real-time, page-level insights while browsing — competitor analysis, content gaps, and optimization opportunities at your fingertips.
View extension→Rosterr
A job search platform built specifically for growth marketing careers. Curated listings, company insights, and role-specific filters for practitioners.
View Rosterr→Analytics Command Center
A unified reporting hub with custom API integrations pulling from Google Search Console, GA4, Amplitude, and Lighthouse — turning scattered data into actionable insights.
View dashboard→Editorial Content Agent
An end-to-end content generation system that transforms topic ideas into polished, brand-aligned articles — complete with metadata, formatting, and publishing-ready output.
View system→Artifacts & Resources
Coming soonTemplates and frameworks from the toolkit.
Let's work together
I'm always open to discussing new projects and opportunities.