Case StudyMAXIMUS
Context Engineering for Content Creation
40+brand documents indexed
100%AI content brand-aligned
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Selected Work20142026
Projects, tools, and artifacts from the field.
14 projects indexed
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Recent projects.
High-impact initiatives across agency, in-house, and consulting work.
Case StudyTEAL
PLG: Building Interactive Content Assets
2.8xhigher conversion rate
45%increase in organic signups
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Case StudyTEAL
Scaling Occupation-Specific Career Paths
312%increase in organic traffic
89Knew email subscribers
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Case StudyMHVILLAGE
Building a Home Listing Recommendation Engine
3.4xemail engagement lift
28%increase in listing inquiries
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Matt took over our organic search program and the impact was immediate. He found technical issues and content gaps our previous agency had missed entirely. The growth trajectory he put in place is still compounding months later.
John SheldonCMO Maximus
Built In-House
Tools & systems.
Custom applications and utilities for growth work.
01Chrome Extension
Page Signals
A powerful SEO Chrome extension that brings content extraction, link auditing, image analysis, and live GSC data into a single interface. Built for on-the-fly, individual page audits.
View extension02Product
Rosterr
A job search platform built specifically for growth marketing careers. Curated listings, company insights, and role-specific filters for practitioners.
View Rosterr03Data System
Content Intelligence System
A living database and automated pipeline that maintains AI-enriched intelligence on every page across a website. Performance data, entity extraction, cannibalization detection, and pre-built context slices that give AI structured awareness of the full content landscape.
View system04AI Agent
Editorial Content Agent
An end-to-end content generation system that transforms topic ideas into polished, brand-aligned articles, complete with metadata, formatting, and publishing-ready output.
View systemArtifacts & Resources
Artifacts & resources.
Templates, frameworks, and resources from the work — genericized and free to use today.
Browse the library01Template
Brand Tone of Voice Template
A structured template for defining brand voice attributes, tone shifts by context, and side-by-side example language pairs that teams can use to align AI and human writing.
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02Template
Top 5 Keywords by Page Template
A spreadsheet system for tracking ranking keywords and their performance trends by page over time. Drop-in starter for any organic search program.
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03Inventory
Website Content Inventory
A comprehensive catalog template for auditing every page on a site — URL, topic, performance, status, ownership — surfaced in one workbook.
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04Framework
ATF Copywriting Framework
A framework for writing above-the-fold copy that converts: hierarchy, hook patterns, proof placement, and the structural moves that earn the scroll.
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05Framework
CRO & Experimentation Framework
A structured approach to identifying, prioritizing, and shipping conversion experiments — from hypothesis writing to readout templates.
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06Outline
Blog Content Outline
A reusable outline structure for long-form articles — section scaffolding, depth guidance, and internal linking conventions baked in.
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Let's build
Let's build something that compounds.
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