Modernizing your growth function for what's next
Full-stack growth practitioner with 11+ years building the systems, automation, and strategies that drive compounding results. I work as an embedded growth lead — helping startups and scale-ups build modern growth infrastructure that actually scales.
The problems I solve
These are the growth challenges I see most often — and the ones I'm built to fix.
You’re using AI — but not feeling the impact.
Your team has adopted AI tools, but the workflows, output quality, and speed gains don’t match what you know is possible. You haven’t built the systems to truly leverage it.
Your content engine is running, but organic growth has plateaued.
You’re producing content and investing in SEO, but the landscape is shifting — AI search, GEO, answer engines — and you’re not sure where to focus or what’s still worth building.
You have data everywhere, but it’s not driving decisions.
Dashboards exist, analytics are technically set up, but nobody’s connecting the signals to strategy. You’re data-rich and insight-poor.
Your marketing stack feels like duct tape.
Tools that don’t talk to each other. Manual processes that should be automated. No connective tissue between channels, systems, and reporting.
You need senior growth leadership, but not a full-time hire.
You’ve outgrown your current approach but aren’t ready for — or don’t need — a VP-level salary. You need someone who can own the strategy and build the systems.
Nobody on your team sees the full picture.
Individual channel specialists are executing, but there’s no one connecting content to SEO to lifecycle to paid to analytics into a coherent growth system.
Where I go deep
Hands-on expertise across the growth marketing stack — from strategy through systems and execution.
Content Systems & Strategy
Building scalable content engines with AI-powered production workflows that maintain quality at volume. From editorial calendars to programmatic creation systems.
Editorial strategy · Programmatic content · Voice & brand systems · AI content workflows
SEO, GEO & AI Search
Full-stack organic growth for the modern search landscape. Technical foundations, content architecture, and discoverability across traditional search, AI answers, and generative engines.
Technical SEO · Content architecture · Answer engine optimization · Search strategy
Lifecycle & Email Marketing
End-to-end lifecycle strategy from acquisition through retention. Onboarding flows, nurture sequences, and the segmentation infrastructure that powers them.
Onboarding flows · Nurture sequences · Segmentation · Retention systems
Paid Acquisition
Strategic paid programs across search and social. Campaign architecture, audience strategy, and the attribution systems to understand what’s working.
Paid search · Paid social · Testing frameworks · Attribution
Analytics, CRO & Experimentation
Measurement strategy that connects data to decisions. Analytics infrastructure, dashboards that drive action, and experimentation frameworks that compound learning.
Web analytics · Product analytics · A/B testing · Measurement strategy
Growth Systems & Automation
The connective tissue between channels, data, and execution. Custom tooling, workflow automation, and AI-powered systems that create coherent growth infrastructure.
Workflow automation · Custom tooling · AI systems · Process design
I build alongside your team.
I don't hand off strategy decks and disappear. I embed in your team — in your Slack, your standups, your data — and build the systems alongside you.
Embedded, not external
I work as part of your team, not as an outside advisor. I’m in your tools, your meetings, your context. The deeper I understand your business, the better the systems I build.
Systems over campaigns
I build infrastructure that compounds — repeatable processes, automated workflows, and scalable systems. Not one-off tactics that fade when the engagement ends.
Strategy through execution
From research and planning through implementation and optimization. I don’t just tell you what to do — I build it, ship it, measure it, and iterate.
AI-native approach
Every system I build considers where AI and automation can multiply output, speed, and quality. Not AI for its own sake — AI applied with precision to create real leverage in your growth function.
Results that speak
Years Experience
Building growth systems
Systems Built
End-to-end implementations
Avg. Impact
Growth multiplier
Hands-On
Strategy through execution
Matt’s systematic approach to growth transformed how we think about customer acquisition. His ability to connect strategy to execution is rare — he doesn’t just advise, he builds.
Sarah Chen
VP of Marketing, TechCorp
Working with Matt felt like adding a senior growth engineer to our team. He built systems that are still driving results two years later.
Michael Torres
Founder & CEO, StartupXYZ
Who this is for
I work best with teams that are serious about building sustainable growth infrastructure.
I typically work as a fractional growth lead on 3–6 month engagements, though project-based and advisory arrangements are available for scoped needs.
- Startups and scale-ups that need senior growth leadership without a full-time hire
- Teams that have outgrown their current approach and need systems thinking
- Companies navigating the shift to AI-powered marketing and need someone who’s already there
- Founders and growth leaders who want a builder embedded in their team, not an advisor on the sidelines
Let's talk about your growth challenges
I'll respond within 24 hours to schedule a conversation. No pitch, no pressure — just an honest discussion about whether I can help.
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