Brand Voice Doc
So every piece sounds like you.
A documentation pattern for voice — vocabulary, sentence patterns, and example rewrites — that makes every piece sound like you, whether you wrote it or a freelancer did.
Overview
“On-brand” is meaningless until it’s written down. A voice doc turns a feeling into a spec — the words you use, the words you ban, the rhythm of a sentence, and the difference between a draft that sounds like you and one that doesn’t.
It earns its keep the first time you hand work to someone else. Instead of editing for voice line by line, you point them at the doc and the drafts come back closer to right.
How it works
The guide walks the components of a usable voice doc: a short list of traits with do/don’t pairs, a vocabulary of preferred and avoided terms, notes on sentence length and structure, and — the part most docs skip — before and after rewrites of real sentences.
The rewrites are what make it teachable. Anyone can read “be confident, not arrogant”; the example pair shows them exactly where the line is.
The library keeps growing.
New templates, frameworks, and SOPs ship regularly — built from real growth work and genericized to use today.