[ FREE ]

UTM Generator & Tracker

One source of truth for every campaign link.

Build consistent campaign URLs and keep a single source of truth for every link — a generator that enforces your naming convention and a tracker that never lets two people tag the same campaign differently.

Open prototype

TOOLS & SCRIPTS · ANALYTICS & MEASUREMENT

UTM Generator & Tracker · Preview

# utm builder
url  = base_url
url += "?utm_source=" + source
url += "&utm_medium=" + medium
url += "&utm_campaign=" + camp
print(shorten(url))

Overview

UTM data is only as good as its consistency. The moment one person writes facebook and another writes FB, your channel reports fracture and attribution becomes guesswork.

This tool fixes the problem at the source: a generator that enforces a naming convention and a tracker that logs every link in one place, so the same campaign is always tagged the same way.

How it works

Pick the source, medium, and campaign from controlled dropdowns — no free-typing the values that matter. The tool assembles a clean, validated URL and appends it to the shared tracker.

Because every link flows through one builder, your analytics platform sees consistent values, and anyone on the team can find or reuse an existing tagged link instead of inventing a new convention.

The library

The library keeps growing.

New templates, frameworks, and SOPs ship regularly — built from real growth work and genericized to use today.

work with me