Master Content Inventory
A scoring model in spreadsheet form — every URL rated on intent, traffic, freshness, and cannibalization, with the decide-what-to-do-next logic built right into the sheet.
The pre-publish pass nothing skips.
A pre-publish pass that keeps every page technically sound and fully optimized — title tags, headings, internal links, and schema, in the order you should actually check them.
On-page SEO fails in the small stuff — a title tag that runs long, an H1 that forgot the keyword, an image with no alt text. None of it is hard. All of it gets skipped under deadline.
This checklist is the safety net. It splits into a pre-publish pass and a post-publish pass, so the page goes live correct and the follow-up work (indexing, internal links) doesn’t fall through the cracks.
Run the pre-publish section before the page ships: title tag length, meta description, keyword placement in the H1 and first paragraph, heading hierarchy, alt text, and internal links out.
Then run the post-publish section once it’s live: submit to indexing, add links in from related pages, and confirm the page renders and is crawlable. Two passes, no surprises.
A scoring model in spreadsheet form — every URL rated on intent, traffic, freshness, and cannibalization, with the decide-what-to-do-next logic built right into the sheet.
A dense one-card reference of Google search operators for fast SEO recon — the `site:`, `intitle:`, and `inurl:` combinations that surface indexation issues and competitor gaps in seconds.
New templates, frameworks, and SOPs ship regularly — built from real growth work and genericized to use today.