Master Content Inventory
A scoring model in spreadsheet form — every URL rated on intent, traffic, freshness, and cannibalization, with the decide-what-to-do-next logic built right into the sheet.
Fast SEO recon, one card.
A dense one-card reference of Google search operators for fast SEO recon — the `site:`, `intitle:`, and `inurl:` combinations that surface indexation issues and competitor gaps in seconds.
Search operators are the fastest, cheapest SEO tool you already have. The right combination turns Google itself into a crawler that answers “what does the index actually know about this site?”
This cheatsheet collects the operators worth memorizing onto a single dense card — grouped by the job they do, with a one-line note on when to reach for each.
Each row pairs an operator with its use: site: to scope a query to one domain, intitle: to find pages targeting a phrase, inurl: to spot patterns, quotes for exact match, and minus to exclude.
Keep the card next to your keyboard. The point isn’t to learn them once — it’s to have the syntax in front of you the moment a quick site: check would answer a question faster than opening a tool.
A scoring model in spreadsheet form — every URL rated on intent, traffic, freshness, and cannibalization, with the decide-what-to-do-next logic built right into the sheet.
A pre-publish pass that keeps every page technically sound and fully optimized — title tags, headings, internal links, and schema, in the order you should actually check them.
New templates, frameworks, and SOPs ship regularly — built from real growth work and genericized to use today.