Master Content Inventory
A scoring model in spreadsheet form: every URL rated on intent, traffic, freshness, and cannibalization, with the decide-what-to-do-next logic built right into the sheet.
Fast SEO recon, one card.
A dense one-card reference of Google search operators for fast SEO recon: the `site:`, `intitle:`, and `inurl:` combinations that surface indexation issues and competitor gaps in seconds.
Search operators are the fastest, cheapest SEO tool you already have. The right combination turns Google itself into a crawler that answers “what does the index actually know about this site?”
This cheatsheet collects the operators worth memorizing onto a single dense card — grouped by the job they do, with a one-line note on when to reach for each.
Each row pairs an operator with its use: site: to scope a query to one domain, intitle: to find pages targeting a phrase, inurl: to spot patterns, quotes for exact match, and minus to exclude.
Keep the card next to your keyboard. The point isn’t to learn them once — it’s to have the syntax in front of you the moment a quick site: check would answer a question faster than opening a tool.
A scoring model in spreadsheet form: every URL rated on intent, traffic, freshness, and cannibalization, with the decide-what-to-do-next logic built right into the sheet.
A pre-publish pass that keeps every page technically sound and fully optimized: title tags, headings, internal links, and schema, in the order you should actually check them.
New templates, frameworks, and SOPs ship regularly, built from real growth work and genericized to use today.